McLean County is one of America’s premier communities for people and business. To maintain this status, we need a plan that will diversify our economy to ensure new opportunities. Working together, we can create the best possible economic future and quality of life for our community—both residents and employers—in the 21st century.

Since quality of place is the main concern for both businesses and workers, our plans for growth affect decisions made by businesses to relocate to or remain in our area. Economic development is vital for the kind of positive change and growth we need to thrive. That’s why McLean County Regional Planning Commission is a key partner with BN Advantage to collaborate toward shared goals and maximize efforts toward growth.

What is BN Advantage?
BN Advantage is a strategy to advance the region’s vitality and foster growth by building on McLean County’s reputation as an employment and lifestyle destination. 

A wide variety of public and private stakeholders—including area businesses, economic development organizations, and local governments—pulled together to develop the BN Advantage economic development strategy. The resulting report, Building the BN Advantage, adopted in 2015, targeted these key sectors for growth:

Recent Economic Development Documents

Economic Vitality Chapter from Town of Normal Comprehensive Plan
Economic Vitality Chapter from Town of Normal Comprehensive Plan

Economic Vitality Chapter from Town of Normal Comprehensive Plan

November 2017
Historically, Normal and the BN region have had a very strong economy. In recent years, however, it has become increasingly clear that Bloomington-Normal needs to diversify its economy if it is to maintain that strength.
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Economic Development Chapter from City of Bloomington Comprehensive Plan
Economic Development Chapter from City of Bloomington Comprehensive Plan

Economic Development Chapter from City of Bloomington Comprehensive Plan

August 2015
Bloomington will be thriving, with a diversified local economy and a culture of entrepreneurship and innovation. As a regional economic leader, it will attract and nurture a highly skilled workforce. The community’s high quality of life will bolster its economic competitiveness.
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